Boston in June… Enterprise 2.0 on the Waterfront

It’s that time again, the hallowed Enterprise 2.0 conference is revving up for early June. I was pleased to work on the agenda this year with Steve Wylie, the conference organizer, along with other members of the advisory board. The conference is in its second year and promises to reflect the maturation that occurred in the space over the past 12 months. Although many first-time attendees to the conference will be new to Enterprise 2.0, the concepts and themes have evolved and been refined over the past 12 months. Three out of the four largest enterprise vendors are big sponsors this year (IBM, Microsoft, and Oracle.) I’m personally hoping we see relevant, interesting developments from these large vendors this year.

We are introducing two new ideas to the conference this year which I’m particularly excited about. The first is Stowe Boyd’s Launch Pad where four (whittled down from a larger number by votes) audience-chosen startups will have an opportunity to demo their products and compete for a winning spot for the best launch pad product/service. As there is such a torrent of new products coming onto the scene, this is a great attempt to filter out the most useful based on collective crowd selection. We are considering doing something very similar regarding sessions for September’s Office 2.0 conference based on the SXSW’s panel-picker software.

The second event, or maybe unevent I should say, is called Enterprise2Open. Modeled after “barcamps and unconferences,” this will be a half-day’s worth of unstructured Q&A and sharing hosted by Ross Mayfield. The unstructured, open-type of event has been popular for some time in the development community, but we thought we’d attempt to try it out this year with a non-technical audience. The format provides a no-hassle, informative forum to ask any and all of your burning questions related to Enterprise 2.0 and get answers from peers and folks in the community who may have experienced the same issues. You may want to consider getting your questions and topics suggested in advance by posting them to the Enterprise2Open wiki. You can actually be a presenter yourself, if you bring your own soap box. Just get yourself on the self-organized agenda. The entire session will run in the afternoon on Tuesday, June 11 from 1-4pm. nGenera is sponsoring the event, so I’ll be there with a few of my colleagues and customers.

Speaking of customers, Rob Carter, CIO of Federal Express is giving the opening keynote. A group of us were in Memphis at Fedex’s central distribution facility in March where we heard Rob talk on 2.0 adoption. Rob sees himself as an evangelist himself for 2.0 in the enterprise. I’m really pleased he accepted the offer to keynote on Tuesday morning. One of the conference themes this year is accelerating user adoption. Having notable icons from the F500 executive board room will go far to lower the barriers of trial and experimentation with 2.0 alternatives.

I’ll be at the conference from Sunday to Wednesday. I hope to see many of you there. Please drop me a note or a comment here to let me know if you’re attending. Many thanks to all the folks on the panels I helped arrange.

Photo credits: Jeckman on flickr and Alex Dunne on flickr.

What I-know-I-don’t-know about E2.0 and SAP from Sapphire ’08

My bad. Sapphire ’08 was an enormous field of opportunity to mine SAP intelligence on what the company is doing regarding Enterprise 2.0 initiatives. Somehow, I missed that opportunity and find myself with a lot of follow-up todos. A group of us had back-to-back meetings with SAP execs both Monday and Tuesday. To be perfectly frank, I learned more about what SAP is doing in Enterprise 2.0 from a product manager on the show floor in a half-hour (thank you Peter!) than I did from any of the executives. This was partly my fault and no-one’s fault, as well. My fault because I could have done a better job of trolling the show floor and no-one’s fault because in the meetings we had, we had a limited amount of time to speak to the executives individually. My EI colleagues had pressing issues on understanding why SAP’s mid-market SaaS solution Business-by-Design is going to be delayed, as well as other issues involving Business Objects, NetWeaver, TCO, cloud-computing, etc. To interject questions on blogs, wikis, RSS and mash-ups just seemed silly and inconsequential to me, so I mostly kept quiet.

Enterprise 2.0 is just not a burning issue on the minds of top SAP execs (with the notable exception of the CMO, Marty Homlish). SAP execs mirror the same sentiment as our executive clients: they have serious businesses to run– not a lot of time for the giddy consumery stuff. SAP software fuels the nitty gritty of hard-core business processes for most of the largest enterprises in the world. Where blogging (for example) fits into getting a raw material through the factory floor to a finished product, booked in inventory and ready to move through a supply chain is just not obvious to me right now. So the likelihood of an Enterprise 2.0 bolt-on to SAP is just as slim as it is naive.

I’m trying to choose my words carefully here because I don’t want to “open my mouth and remove all doubt” regarding my ignorance of SAP’s legacy business or its product roadmap. If you want thorough, interesting, and thoughtful commentary on SAP, please consult with my Enterprise Irregular colleagues who shine in this arena.

What I did uncover about SAP & Enterprise 2.0, however, was pretty interesting and demonstrates that 2.0 technology is working its way into mainstream SAP software, as well as delivering benefits for SAP customers. I, unfortunately, missed a terrific presentation by Andrew Cabanski-Dunning, Director of Product Marketing for SAP NetWeaver. In Cabanski-Dunning’s presentation, “Empowering the User: Enterprise 2.0 Solutions from SAP”, he talks about engaging the user, community virtual workspaces for collaboration, networks connecting peers and experts, searching all business objects, integrating 3rd-party tools and data with open APIs, wikis and web content publishing, mash-ups, flex and ajax, mobile interfaces, and user adoption. All the buzzwords and key concepts are there. I’m going to follow up with Cabanski-Dunning and see if I can get a personal briefing of this presentation and publish what I learn.

On the collaboration front, a number of gems surfaced. The community efforts are truly paying off for SAP. Through communities such as its one-million member strong SDN (software developer network) and BPX (business process expert exchange), SAP is reaping the benefits of an active and engaged co-collaborative community where collective intelligence delivers benefits for all parties. Where ten years ago, customers had to accept SAP’s view of the world, today customers, ISVs, solutions integrators, and partners jointly weigh in on enhancements and features. I heard one statistic that claimed over 50% of SAP’s enterprise services are now developed in tandem with the community. Other communities include its Industry Value Network, the Enterprise Services Community, as well as the many Industry Standards communities where SAP participates.

The most interesting discussion on the use of next-gen technology for me was a show-and-tell with CMO Marty Homlish. Homlish experimented with a virtual marketing community meeting that included 1800 people over 3 days spanning 15 time zones. Using Unisfair (which is like a Second Life for business) and a collaborative workspace called Plexus, SAP marketing employees contributed over 3,000 user-generated content items over the 3-day period. At one point during the trial, 75% of SAP’s global marketing operation were participating in the live event. Incidentally, the Plexus collaboration workspace is itself an example of a co-innovation built for the community by the community as one of the projects in SAP’s Co-innovation Lab. It is a co-development project between Jive Software, Intelligroup, Wipro, Enthiosys and Adobe.

Finally, I did get the chance to ask co-CEO Henning Kagermann about SAP’s internal social networking product, Harmony. He indicated it wasn’t clear yet what they were going to do with it. Harmony is in use by about 2,500 SAP employees including the company’s “high potentials” and select members of its U.S. community. He viewed it largely as an HR offering and indicated it was “not built on SAP technology.” He mentioned it could be a side-by-side offering in the future, but did not commit to a date for commercializing the product. He hinted that collaborative supplier management could be part of the suite, but didn’t go further.

It was clear to me that SAP was not going to be launching a killer app in Enterprise 2.0, but would rather incorporate social networking and collaborative features into its product suites where it made sense and delivered value to customers. So where IBM has Lotus Connections, Microsoft has SharePoint, SAP will be content to patch 2.0 functionality into its core business offerings, but may not uniquely focus in the discrete social software arena.

Oracle, on the other hand, is making a noisy “me-too” in this space. In the past two days, I’ve seen a lot of interesting developments highlighting Oracle’s interest in positioning itself as a player in Enterprise 2.0. To Oracle’s credit, they’ve done an excellent job in communicating the benefits and logical integration opportunities for 2.0 technologies in its core business applications. See Dennis Howlett’s interview with Charles Phillips and this post from JavaOne at the CNET blog which includes a video. I’m working on a briefing demo with Oracle and will keep you updated with what we discover.

I was complaining last week on Twitter about SAP being late to the party in Enterprise 2.0. Having been around the technology business for a thousand years, a(nother) little bird reminded me of something similar years ago in the outsourcing market. It was 1994 and IBM was seeking relief from the Justice Department about lifting its 1956 Consent Decree so it could compete more effectively for large IT outsourcing contracts. At the time, giants EDS and CSC were leading the market. My prediction was that IBM would dominate over time and the reason could be summed up in two words: installed base. IBM proceeded to trounce its competitors and is today the largest services player in the world. Over a decade later, the fundamentals still prove true. SAP may surprise us all.

SAPPHIRE: the Jewel of Enterprise Conferences

I’m headed out to SAP’s SAPPHIRE ’08 U.S. conference, this year held in Orlando. The conference is an annual pilgrimage for most of my Enterprise Irregular brethren. Over two dozen of us are going to the U.S. gig and will be given access to SAP’s executive leadership to get all our questions answered.

This will be my first SAPPHIRE. My interest in going is to ascertain if, how, and when SAP is going to incorporate 2.0 functionality into its massive ERP offerings. Of all the leading enterprise vendors, SAP has been conspicuously absent with real offerings in the space. Although SAP talked a good game and demoed a solid internal product, Harmony, at last year’s SAPPHIRE, we haven’t heard anything all year on the commercial possibilities for Harmony or how 2.0 collaborative features will be integrated into SAP’s legacy products. At least I am not aware of any. Of course, there will be a swat-team of SAPers in Orlando who will swarm me and set me straight if I am wrong.

What I find so odd, ironic about SAP in this space is that the company is, by far, the most progressive in reaching out to the blogger community– does the very best job at this and sets the standard, in fact. It has hired two leading social media experts, Shel Israel and Maggie Fox to help SAP with its marketing efforts, and many senior execs make heavy use of social media tools i.e., Twitter, blogging. The SAP developer network which makes use of a wiki for collaboration is over 750,000 people strong. In this ITSinsider post from last year, you’ll see in the comments how SAPers noted they make use of several wiki vendors and have certified Jive software forums for its NetWeaver product. Clearly, SAP “gets it.”

So, why so far ahead in using the tools and so behind in offering them simultaneously? This is the single question on my mind as I arrive in Orlando. I’ll be flanked with smart guys, so I feel pretty safe.

Most of us will be twittering from the conference. I will be respectful of the conference-spam factor and will only post items I think are uniquely important. If you have a question, you’d like asked of any SAP executive including Leo Apotheker and Henning Kagermann, just send me a DM to @ITSinsider on Twitter. I’ll do my best to get it answered.

What’s your nGen Era Story?

BSG Alliance, my employer, changed its name to nGenera (en-gen-ER-a) this week. I really like the new name and logo. Because we’ve grown so fast (acquiring 5 companies in less than a year), it was important to mash-up all the humans under one single identity and brand.

I’m sure someone in my company will correct me if I’m wrong, but I think it was my idea to center on this meme we call “Next Generation Enterprises.” We kicked around a lot of strategic messaging ideas in the early days and this one stuck. Everyone and their half-brother is now moving into the space we scoped out about a year ago. Of course, we are ahead of the game and have a strong revenue story, so we can be smug for about 5 seconds.

The nGen meme comes to us by way of our in-house guru, Don Tapscott. Most readers of my blog should have already seen Don’s talk this year at one conference or another. I’m incredibly proud to be associated with the think-tankers up at Don’s research organization in Toronto. If you aren’t feeding the Wikinomics blog, today’s the day to start. Terrific bits of brilliance on the 2.0 scene come out of there on a daily basis.

We also have a deep and wide reservoir of expertise in the Talent arena with voices such as Tammy Erickson who is blogging on Harvard Business Online. One of the areas where we excel is pegging trends in the demographics of the workplace. Don refers to the cohort of kids who’ve grown up digital as N-Gens. In Don’s talk, he tells a story about how he thought his son was a prodigy when he was young, but soon realized all his son’s friends were prodigies too. They’re born digitally wired.

So it’s this particular slice of our nGenera story I want to focus on in this post– how different the “youngsters” are from us. This weekend I took my son and his friends to see “Shine a Light” the Martin Scorsese concert film of the Rolling Stones. I kid myself that just because I share an appreciation for 70s bands with my son, I’m cooler than my parents. I’m so not cool in his eyes at all.

I already blogged a while ago about how my son is a guild master on World of Warcraft, but the latest development came this year when his 6th grade teacher asked the class to take a keyboarding speed test. I remember taking typing in high school. A passing grade was 40 wpm, and it was tough for most of my peers to pass that test. My son Alex types 118 wpm with one error. He’s 11.

In the past month, Alex figured out how to use iMovie. He is now the neighborhood film director/producer/publisher. I am arranging for tutoring lessons so he can learn Final Cut from an nGenera GenY who works in our office. Like Don’s son, my son seems like a prodigy to me, but he’s just a normal nGen kid. He lives online. T.V. is a background noise if it’s on at all. He goes to school with his iPod, txts his friends with his phone, and IMs from his MySpace page most of the night, while surfing YouTube for skating videos.

Is Enterprise ready for my son and his friends? No. That’s my mission for nGenera: To make work like play so you can make more money doing what you do.

I’ll leave you with one of Alex’s videos. Taking a page out of Debbie Weil’s comment handbook, feel free to leave a comment for Alex. “No need to say you know me.”

What is your nGen story?

Crowd clout du jour– did you say Facebook?

I was flipping through The Economist this morning (one of two publications I subscribe to) and this headline caught my eye:

Beware grannies on Facebook

The story details about how hundreds of small investors self-organized and forced a decision reversal and reimbursement of investment funds. This is a terrific example of the power of citizen collaboration and crowd-clout. I’ve started reading Clay Shirky’s Here Comes Everybody: The Power of Organizing Without Organizations. Shirky details several examples along the same lines. If you have some time, watch Shirky’s talk from Harvard last month.

From the Economist piece:

People who would never have met in real life, from pig farmers and retired loggers to MBA students and pastors, created a formidible interest group.

This piece also busts two myths: only kids on Facebook and Facebook is dead.

Corporate Antisocial Behavior: the Enemy is Us.

This bugaboo of a word “social” is the irritant with social software in the enterprise. Social just has too many negative connotations in corporate circles from socialism to socialites. I once heard from a Wall Street executive that he was no longer permitted to use the word “social” when describing 2.0 opportunities. It made senior management uncomfortable. Similarly, if there is more emphasis on social than networking, our clients raise the justifiable question of employee productivity. When we talk about collaboration and breaking down barriers with earnest information-sharing and knowledge harvesting, the conversation is more intriguing. But, realistically, can technologies engender cultural change? That is the $5 billion dollar question that will be answered over the next few years.

I heard recently from a manager at a large bank who is rolling out a corporate-wide social network to over 100K employees that the greatest challenge the bank is facing relates to change management, not any particular issue with the technology at all. Even the grand-daddy of Enterprise 2.0 case studies, DRKW, enlisted a consultant to shepherd adoption throughout the organization. ZDNet blogger and fellow Irregular Dennis Howlett recently posited that, “While the benefits of collaboration may be blindingly obvious and the path laid out on a platter, it is only by first understanding the absolute requirement for top down, wholesale DNA change that you stand a hope in hell of making these technologies work within the enterprise.”

At BSG, we recognize that these changes are going to be painful and slow for some large companies. In fact, we have research that proves just how ineffective organizations are when they’re not transparent and openly collaborative. My colleague Andy Shimberg led a major study last year that involved over 1,000 executives and project managers that analyzed over 2,200 projects. The net result was largely undiscussed and ignored problems underlie almost all project failures. Five primary areas were discovered that impeded success:

• Fact-free planning– padding budgets, ignored estimates and timelines
• AWOL sponsors– when leadership and support suddenly disappears
• Skirting– work arounds, scope creep, projects approved with no resources
• Project chicken– avoiding speaking first for fear of blame/retribution
• Team failures– all participants have different masters, non-performing team members

Estimated failure rates ranging from 72 to 91%* cost companies hundreds of billions of dollars a year. Imagine the cost-savings corporations would realize if only these folks started communicating and collaborating and avoiding the harsh realities of “Silence Fails” outcomes? It’s just plain unrealistic. The technologies we had prior to web 2.0 would enable employees to “speak up.” Email, telephones, even notes passed under the door could have prevented huge cost overruns and errors, but technology– old or new– won’t fix these problems. When employees are economically linked to questioning authority, there is a downside to voluntary collaboration.

I shudder, but I do remember hearing this before. It was over a year ago we heard Enterprise 2.0-downer Davenport publish these remarks:

Such a utopian vision can hardly be achieved through new technology alone. The absence of participative technologies in the past is not the only reason that organizations and expertise are hierarchical. Enterprise 2.0 software and the Internet won’t make organizational hierarchy and politics go away. They won’t make the ideas of the front-line worker in corporations as influential as those of the CEO. Most of the barriers that prevent knowledge from flowing freely in organizations – power differentials, lack of trust, missing incentives, unsupportive cultures, and the general busyness of employees today – won’t be addressed or substantially changed by technology alone. For a set of technologies to bring about such changes, they would have to be truly magical, and Enterprise 2.0 tools fall short of magic.

As liberating as they may be, as fun as they may be, Enterprise 2.0 tools simply won’t change basic human nature. It will be a new opportunity for change management or perhaps business social process re-engineering that will enable these tools to deliver on their powerful capability for the enterprise.

*”CHAOS Chronicles,” Standish Group, 2004 and Kaplan and Norton in “The Strategy Focused Organization.”

Stranger in a Strange Land

On the eve of the sixties social revolution, my older brother turned me onto science fiction writer Robert Heinlein. “Stranger in a Strange Land” is one of Heinlein’s classics. It’s the story of a human raised on Mars who returns to Earth and introduces radical transformative ideas to Earth’s culture. This book, originally written in 1961, reappeared in the recesses of my memory this week, as I found myself relating to the main character. Over the past month, I’ve been involved in a few client meetings where we have introduced sets of our clients to “the edge.” Never in a professional situation have I felt so removed, so different, from my client peers.

There are two programs I’m directly participating in that should yield some interesting results. The first is a multi-client study, “Re-defining Employee Computing” and the second is our IT Leadership Development Program. Sensitivity to corporate internal discussions prevents me from listing here which of our clients are participating in these programs, but rest assured, these are some of the largest corporations in the world with some of the largest IT budgets.

The experience has been eye-opening for me, as we, in the Enterprise 2.0 community, tend to immerse ourselves in the echo chamber of those who already have crossed the mental chasm to web 2.0 freedom and collaborative sharing. Our clients are not resisting the changes afoot. They’re eager to learn about social media and web 2.0, but they face hard realities concerning what to even invest their time in, let alone their budget– which, by the way, is mostly already committed to legacy apps and operations expense.

I’m aware that the so-called “revolution” is being waged in departmental groups of large enterprises, but in order to reap the true benefits of enterprise 2.0, IT must embrace the transcendental experience. Despite the flood of information flowing every day onto the web on Enterprise 2.0 and social media, the largest firms in the world are now just becoming introduced to these concepts. It’s important to keep this in mind even if we think we’ve seen it and heard it all.

Along these lines, a YouTube interview from CIO Magazine…

Vertical e2.0: Travel Industry has an e2.0 platform of its own.

I interviewed John Samuel, head of Sabre Travel Studios at Sabre Holdings, and Denise Fernandez, the Studios’ head of Marketing this week.  The Travel Studios functions as an incubator within Sabre, experimenting and releasing innovative new products that don’t fit in neatly within other business units. The first product the group is bringing to market is cubeless, derived from an enterprise 2.0 social computing platform they have been using internally about a year at Sabre called, “Sabre Town.”

Custom-built from scratch on open source tools, Apache and Linux, the software is a Rails application, according to Samuel. Sabre is announcing cubeless as the “industry’s first enterprise 2.0 community platform for the travel industry.” The app was built by less than a half dozen developers and launched within a few months, although Samuel notes parts of the application were built prior to putting it all together for the launch.

Hosted behind the company’s firewall, cubeless enables community members to inquire, in a traditional Q&A format, about ordinary travel questions (hotels, restaurants, etc.) as well as a host of other community topics such as Sabre Town’s private group on Rails development or a lifestyle group on Yoga. The platform fulfills all of the SLATES criteria for a standard enterprise 2.0 platform and excels at sharing advice and recommendations.

Sabre is working with American Express Business Travel on the initial launch of cubeless, scheduled for mid-2008. The focus is on business travelers, offering cubeless as a new module from Sabre’s GetThere which is the world’s leading corporate booking solution and a long-time partner of American Express Business Travel. Examples of how it will be used are explained in a statement by Tom Klein, executive vice president for Sabre Holdings, “It can be anything from finding out about services to support [an employee's] business trip in a location others have been to, to what nearby restaurants are opened all night for a quick bite to verifying that a hotel they want t stay in has dependable, fast wireless Internet access and a gym that is open early in the morning.” Samuel and Fernandez believe users will make heavy use of the software, acknowledging people tend to trust people in their own organization to provide such personal insight into their travel plans. Fernandez says with Sabre Town, the ratio of questions to answers is running nearly 9:1. They’ve found people are eager to share their experiences and help other travelers.

Through GetThere and its affiliates (agencies and corporate travel departments), cubeless will have access to hundreds of thousands of members. GetThere already serves over 3,000 businesses in 40 countries worldwide and more than half of America’s 100 highest spending business travel accounts. More than half of the F200 that have an online booking tool use GetThere including Cisco, Oracle, GE, EDS, and Wal-Mart. Sabre has already proven its prowess with online collaboration and community via its IgoUgo with its 350,000 members sharing travel experiences, advice, photos and tips and stories on a multitude of worldwide destinations.

What’s interesting about cubeless is it has an easy, low-risk threshold for engagement for community members with a healthy incentive: self-interest. Everyone who is introduced to the product will “get it.” The benefits to using the social platform are obvious and immediate. In addition, the software scores high on the “fun” factor that facilitates rapid adoption. Sabre reports that over 10,000 profiles have been submitted since the internal launch of cubeless. And in a single month, more than 900 referrals had been sent to others whose profiles indicated knowledge or expertise they could address.

Launching an enterprise 2.0 community platform to suit a vertical market’s needs is innovative and should inspire others to follow suit.

FASTForward ’08 on the ground.

It was the bus ride home from the analyst/blogger dinner that pulled this gargantuan Search Lovefest together for me. I sat next to an American product manager who lives in Oslo (FAST’s headquarters) who said, “Without search, there is no web 2.0.” I thought about that and realized, maybe he’s right. Even in Enterprise 2.0, “S” is the first letter in McAfee’s mnemonic, SLATES. The connection between the pricey marketing extravaganza FAST is putting on here and (what most of us know and write about) Enterprise 2.0 had not been clear to me until that bus ride.

Last night, Andrew McAfee kicked off the festivities and our man Don (Tapscott) did a great job presenting the Wikinomics story. Sandy Kemsley is here and she blogged the informational piece of both keynotes last night. What stood out for me was McAfee’s claim, “I haven’t seen a deal killer yet.” By this he meant, there hasn’t been a single instance of profound Enterprise 2.0 failure in the companies he’s talked to over the year. But he did highlight that although executives are fairly familiar with the phenomenon, the larger question is now, “How do you do this, rather than the why and the what.” McAfee also talked about providing soft incentives for adoption, such as including collaboration in performance reviews and employee evaluations. At first I thought that was interesting, but before I could mull it over too long, I realized that thinking really flies in the face of everything that is 2.0 for the enterprise. It’s imposing structure on something that is supposed to be freeform and emergent. My impression of these tools is that they ARE easy to use, ARE a major leap forward, DO encourage innovation and collaboration, and WILL spread virally thoughout an organization once users get a taste of them.

Regarding FAST, I’m still a little uncertain what specific knowledge of Enterprise 2.0 the 1200 folks who are here have, but it’s a wonderful introduction for them. FAST has really put together a world-class customer/partner event. It’s similar to what I would expect from a Microsoft or an SAP. The photo to the left is of a sort of performance art routine that kicked-off the theme of the conference: The User Revolution.

I find myself wondering about users in departmental silos. Is it simply a matter of awareness that they’re not gravitating on their own toward Enterprise 2.0 tools? Judging from all we’ve heard about the next generation influx of GenXers, Yers, and Millenials who will be flooding the market, it seems to me, it is only a matter of time.

The FAST bloggers are doing a terrific job of reporting on the leading speakers that spoke today including John Hagel, David Weinberger, and Mr. Enterprise 2.0- downer himself, Tom Davenport. Check out the FAST blog for all the copious reporting. I will say on Davenport’s behalf, he stands on pretty firm ground when he talks about Business Analytics. He succeeds where the Enterprise 2.0 community has failed (with any convincing success) and that is to produce business and game-changing case studies of measurable business improvement. Maybe the case studies are out there, but they have not yet emerged. I’m on the hunt for them.

Who is the Leading Voice on Enterprise 2.0?

Jevon MacDonald and I have been chatting about thought leadership on Enterprise 2.0. The “un-market” is nearly 2 years old and several new voices have emerged. Niall Cook, who is now the Worldwide Director of Marketing Technology at Hill & Knowlton and an early member of the community with the social bookmarking company he founded, Cogenz, has put together an impressive list of leading voices. Niall is also waiting any day now for the proof/review copies of his upcoming Enterprise 2.0 book which should be in print by June. I’m very much looking forward to reading Niall’s work.

I’m re-posting Niall’s “Enterprise 2.0 Oscars” in its entirety for your review:

The Enterprise 2.0 Oscars

Jevon MacDonald asks who the Enterprise 2.0 leaders are on the FASTForward blog:

Who are the up and coming stars and who are the blowhards? Who are the hidden gems and who do you think has it all wrong? Who is out there doing the hard work and not getting any credit?

I’ve already made one rather flippant comment, but on a more serious note here’s a list of all those I came across during the course of researching and writing my book who I consider to be the leaders, and why.

The Enterprise 2.0 Oscar Nominations (without the writers’ strike) are…

The Clairvoyance Award (for seeing what’s next)

• Thomas Friedman for The World is Flat
• Levine, Locke, Searls & Weinberger for The Cluetrain Manifesto
• Hugh MacLeod for The Porous Membrane

The Deja Vu Award (for seeing it all years ago)

• Vannevar Bush for Mechanisation and the Record (1939) and As We May Think (1945)
• K. Eric Drexler for first using the term ’social software’ (1991)
• Douglas Engelbart for Augmenting Human Intellect: A Conceptual Framework (1962)
• Peter and Trudy Johnson-Lenz for coining the term ‘groupware’ (1978)
• J.C.R. Licklider for Man-Computer Symbiosis (1960) and The Computer as a Communication Device (PDF) (1968)

The Plain English Award (for explaining Enterprise 2.0)

• Dion Hinchcliffe for The State of Enterprise 2.0 and FLATNESSES
• Andrew McAfee for Enterprise 2.0: The Dawn of Emergent Collaboration (PDF) and SLATES
• M.R. Rangaswami for The Birth of Enterprise 2.0

The Innovators Award (for leading by example)

• René Bonvanie for using Facebook as Serena Software’s intranet
• Keely Flint for BUPA’s use of social bookmarking for knowledge management
• Ludovic Fourrage for Microsoft’s internal YouTube-esque service
• Rich Manalang for building Oracle’s IdeaFactory in 24 hours
• Euan Semple for the BBC’s talk.gateway
• Nathan Wallace for replacing Janssen-Cilag’s intranet with a wiki

The Wake Up and Smell the Coffee Award (for making business leaders consider Enterprise 2.0 seriously)

• Marthin de Beer, Cisco Systems
• Dennis Moore, SAP
• Thomas Vander Wal, InfoCloud Solutions

The Voice of Reason Award (for bringing everyone back down to earth)

• Tom Davenport for Why Facebook and MySpace Won’t Change the Workplace
• Paul Kedrosky for asking what social technology will actually replace in the workplace

The Direct to Consumer Award (for bypassing the IT department)

• Ross Mayfield for identifying the ‘enterprise target with consumer approach’
• Peter Sondergaard for highlighting the trend in consumerisation of IT
• Ben Worthen for exposing the ’shadow’ IT department

The Just Do It Award (for practical approaches to getting started)

• BEA Systems for Technology Adoption and Company Culture – Chicken or Egg
• Dion Hinchcliffe for his contribution in How CIOs Can Introduce Web 2.0 Technologies into the Enterprise
• Ross Mayfield for An Adoption Strategy for Social Software in the Enterprise
• Dave Pollard for A Methodology for Web 2.0 Collaboration Experiments (in Reluctant Organizations)

And the winners are…?

If you have new voices to add to this list, please comment on Niall’s or Jevon‘s blogs, so we can keep the suggestions somewhat orderly.