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2.0 for the Enterprise

Blinded by the Light

Posted by Susan Scrupski on August 31, 2006


I’m not really an uber Bruce fan, but I’m going to exploit his fame to make a point here. I once sent a “Greetings from Asbury Park” CD to Sam Palmisano. Someone once told me that IBM execs aren’t allowed to accept gifts over $25 and there are some rules, I do obey. He thanked me for it, but I’m sure he thought it was a peculiar gift. I told him it was from the other famous person in NJ. But now we have Tony Soprano, so I don’t know what I’ll do.

Anyway, when Dion Hinchcliffe wrote about Gartner’s Hype Cycle report, I cautioned him: watchout for the backlash. Well, here comes the backlash. I saw some of these pieces dribbling out on the Net over the past few days: this piece by Mike Stevens, then this piece, from Gavin Clarke from the Register (UK), and even my beloved friend, Josh Greenbaum, had published this piece last month, and I’ve seen it referenced in a comment or two.

So, I guess we’ll use a little Bruce juice to bring the message on home. Today, I was lucky enough to get myself on a panel at the upcoming Office 2.0 conference in San Francisco to do some evangelizing for our glorious cause. I believe there is something BIG going on here– not because I’m an investor, not because I’m a CEO of a web 2.0 company, not because I’m a journalist of a SF-based publication, heck– I’m not even on the West Coast. I feel a little like Mr. Springsteen in those early days, playin’ his heart out in those NJ dives hoping someone would dance, or better– listen to the lyrics.

Of course, how this will all unfold over time is still unclear, but for the naysayers I can only say, when’s the last time you bought a CD? The digital revolution is here. Enjoy.

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