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2.0 for the Enterprise

Web 2.0 and the Youth Culture

Posted by Susan Scrupski on October 8, 2006

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Thanks to the creative talents of Rod Boothby, the Enterprise Irregulars have a new logo image. The Irregulars are an incredibly smart and experienced collaborative team who group together on the web to try and solve the mysteries of the future of Enterprise Software in the Next Net world.

I’m going to post here a point I made to the Irregulars a few weeks ago. I received excellent comments on it, and would like to solicit more feedback, if possible.

Talking ’bout Y-Generation
Web 2.0 is not all about us, sorry. I have no hard statistics on this,
but I’m thinking that many of the developers that are building it are a
generation behind us. Adoption is coming in the enterprise because the
next-generation office-worker is psychographically predisposed to it.
It’s what Jerry Bowles refers to as the “MeMedia” generation, not sure
if that’s original from him. We need to keep this in mind when we’re
thinking about defining the sector.

In other words, it’s the ‘tude, man. My kids would be rolling their
eyes if they saw me trying to type cool. Yet I feel compelled to put
this on the table. We can argue the enterprise software
deletion/inclusion debate like the EU trying to establish its European
Constitution for months, maybe years… but there is an entire
generation of nextgen hotshots building applications that will find
their way into the enterprise. Will we be ready?

Take a look at this presentation from Molecular*, a consulting firm part
of the Isobar network of Interactive Agencies. Isobar with its massive
reach, has G2000 customers. They are raising awareness and generating
excitement on a global scale.

*Sorry, the presentation is not widely available. You can contact Molecular directly to get a copy of this 100-slide deck.

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4 Responses to “Web 2.0 and the Youth Culture”

  1. Jerry Bowles said

    I like to think I came up with the term “MeMedia” so if nobody else claims it, I will.

  2. susanitsa said

    It’s an excellent label. I’ll attribute it to you forever more. Thanks Jerry. See you soon in NY.

  3. tom smith said

    it is good that you came up with the name memedia. too bad whenu, a spyware company, chose to take the name and put a new skin on their old spyware… http://memedia.com

  4. Not I, Tom, Jerry (see first comment). Thanks for the note.

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