Early market test data coming in…
Posted by Susan Scrupski on November 24, 2006
Over on the Itensil blog, I posted a note about early user adoption. To summarize, we’ve begun our Early Access Program for interested users. We’ve employed a useful web lead generation tool called Salesbuilder to categorize and qualify the interested parties in the product. For me, as a researcher, the early data coming in is interesting.
I was particularly alarmed by the answers to this question:
Over 50% of the qualified leads were not able to get a product evaluated by the team that would benefit by using it. A mere 19% were. And there’s no guarantee, the product was adopted post-evaluation.
Although the data is not yet statistically significant, it’s an early warning sign to all Enterprise 2.0 vendors that user adoption is going to be a challenge for many enterprises. For this reason, I’m starting to think it’s in the best interests of the community to start educating and enlightening its target communities on the benefits of ALL enterprise 2.0 solutions.
I think Jeff Nolan was onto an idea like this… I will contact him and report what I find. In the meantime, I’m recommending all e2.0 vendors start accumulating data about their customer’s trials and tribulations while adopting or trying to adopt e2.0 products. If web 2.0 is truly about content, collaboration, and community– we will all benefit from eachother’s experiences, yes?
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