Posted by Susan Scrupski on March 28, 2007
Thanks to my new friend Brian, I found out that Nike has dumped (WSJ – requires registration) its longstanding Advertising agency relationship in search of a partner with more digital expertise. This may be the seminal event/wake-up call that will rattle the cages for marketers everywhere.
Interactive Agencies are the game changers in the new marketing economy. Young, digital zealots pumped up on Red Bull, what’s not to love?
Posted in Interactive Agencies, Next Net, SusanScrupski, Web Integrators | Comments Off on Just Do it. (Go Digital)
Posted by Susan Scrupski on March 20, 2007
Where’s the beef on enterprise 2.0? I came across this post by Yoav Ezer, CTO of Cogniview. Ezer is making the point that if we can’t clearly articulate the benefits of adopting web 2.0 alternatives in the enterprise (in measurable terms), it’s going to be hard to recruit insurgents for the revolution. Okay, I’m paraphrasing.
He has an excellent point, however. We know that when you start using wikis, blogs, other social platforms like Twitter, it’s fun and has personal benefits. But what are tangible benefits to the enterprise? I have seen examples on the web, but we’re due for some “breakout business model” case studies of how enterprise 2.0 is reinventing user departments or IT delivery for that matter…
I know Dion Hinchcliffe and Andrew McAfee always solicit these stories. If you have some, please share!
Posted in Enterprise 2.0 | 3 Comments »
Posted by Susan Scrupski on March 13, 2007
Thanks to Stephen Danelutti, we have the beginnings of a meme map for e2.0.
Posted in Enterprise 2.0 | 1 Comment »