Posted by Susan Scrupski on March 20, 2007
Where’s the beef on enterprise 2.0? I came across this post by Yoav Ezer, CTO of Cogniview. Ezer is making the point that if we can’t clearly articulate the benefits of adopting web 2.0 alternatives in the enterprise (in measurable terms), it’s going to be hard to recruit insurgents for the revolution. Okay, I’m paraphrasing.
He has an excellent point, however. We know that when you start using wikis, blogs, other social platforms like Twitter, it’s fun and has personal benefits. But what are tangible benefits to the enterprise? I have seen examples on the web, but we’re due for some “breakout business model” case studies of how enterprise 2.0 is reinventing user departments or IT delivery for that matter…
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