Hi. I’m Susan Scrupski. I started my career tracking the IT services market for about 20 years focusing primarily on the large-scale systems integration market which morphed into the outsourcing market in the early 90s. I enjoyed my share of fame and was particularly interested in the megadeal market for large, billion dollar ITO deals and the cast of characters that made the market move. When the Internet moved into the IT services sector, it got my attention because staid industry leadership were suddenly acting like hormone-driven teenagers and jumping into pre-IPO startups like Scient, Viant, and iXL, and trying to reposition old client/server integrators like Lante. It was an exciting time (1999), and I abandoned the outsourcing market to follow the trend. I published some first-mover research on the sector, eventually sold my company, and joined a startup myself. When my company went the way of most of the dotcoms, I sentenced myself to self-exile in suburbia– intent on serving a term of no less than 10 years. They let me out in five– politely citing “time served” and for doing far too much community service. So, in 2006, I re-emerged and restarted ITSA, the advisory firm I launched in 1999. I tried getting interested in outsourcing again, but was once again drawn to the Internet. Lucky for me, the enterprise 2.0 “movement” was just starting up and I started tracking it in the blogosphere.
The reason I have stayed with “ITSinsider” is I had an early domain http://www.itsinsider.com which was an a rudimentary early blog I started in 1999. I had a fairly wide following which included financial analysts, industry executives, and general industry insiders. The site was private at the time because I was breaking a lot of news on the web and didn’t want day-traders trading on my reporting.
In 2006, in the 2.0 phase of my career, I was graciously invited to join the Enterprise Irregulars bloggers group, I participated in the inaugural Office 2.0 conference, and later this year, Ismael Ghalimi asked me to help organize the Enterprise 2.0 track for the Office 2.0 2007 conference, and then asked me spearhead the 2008 track as well. I am also a member of the Social Media Collective and the Social Media Club and I am on the advisory board for the Enterprise 2.0 conference held each year in Boston in June.
In the spring of 2007, I joined BSG Alliance, now nGenera Corp., a company uniquely focused on helping enterprises move to the “next generation” Internet. My title there is Chief of Applied Research. My role there is to evangelize how the next generation web is changing markets and our society. I educate our folks internally, as well as our Global 2000 clients. I am available for vendor consulting on enterprise 2.0, if you’re interested in strategic advice positioning your Enterprise 2.0 company.
This blog covers the Enterprise 2.0 sector of the next generation web. ITSinsider, the blog, is meant to be a community clearinghouse where friends, fans, and other observers can keep the dialog flowing. My thoughts here are my own and not a reflection of my employer. Just keeping track and keeping score, like always.
I have a personal blog I maintain as well. Feel free to visit there as well.