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2.0 for the Enterprise

Posts Tagged ‘collaboration’

Circles of Expertise in 2.0 for Biz

Posted by Susan Scrupski on July 7, 2008

For a long while now, Jevon MacDonald and I have been grousing about how the different players involved in delivering 2.0 solutions to business can often be confused and misunderstood. We started working on a graphic, which I’ll happily “open source” for anyone’s input or for re-purposing. Just send me a note and I’ll invite you to the shared space we are working on at Vyew.

Generally speaking, there are primarily four logical groups with similar characteristics:

Digital Marketers: These are the good folks who track what you’re searching for and buying on the web. They create digital brand extensions of leading brands and develop imaginative ways to capture your attention online.

Social Media: This group comprises a vast group of players who are exclusively focused on how communications in the interconnected social web impacts influence. Predominantly, the people involved with monitoring social media are involved in marketing communications.

Enterprise 2.0: Within the Enterprise 2.0 area of expertise, whether it’s behind the firewall or out on the open Internet, this core area specializes exclusively on delivering a business value via 2.0 technologies.

Mass collaboration: This group is more symbolic of a new way of thinking about collaboration than any specific 2.0 tool. The notion of reaching outside of your boundary (whatever it is) to co-create innovative solutions is key here.

Although there is overlap among all these groups, the areas of focus are distinctly unique. Of course, businesses can benefit by incorporating the expertise from all these areas, but they’d need to source it separately.

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Posted in blogs, Enterprise 2.0, mashups, Social Media, social networking, Wikis | Tagged: , , | 9 Comments »

Enterprise 2.0 Photo Gallery on Flickr

Posted by Susan Scrupski on January 30, 2008

Flickr group for w2.0I started a group photo gallery on Flickr for photos related to Enterprise 2.0. The photos are open to the public for use in presentations, documents, etc. I started with the AA|RF technology summit I attended last week here in Austin. I’ll post more as I go to conferences during the year, and I encourage any readers here to post there too. You can subscribe to the Enterprise 2.0 group feed too, to keep abreast of what other people are posting. Please feel free to post topics, share your photos and ideas.

Now, we’re collaborating. 🙂

Posted in Enterprise 2.0, Social Media, Web 2.0 | Tagged: , , | Comments Off on Enterprise 2.0 Photo Gallery on Flickr

Ready for Prime Time. See you at DAVOS?

Posted by Susan Scrupski on November 4, 2007

Davos

Has anyone noticed what the theme for this year’s meeting of the World Economic Forum Annual meeting is? This year’s theme is The Power of Collaborative Innovation.

Popularly referred to simply as “Davos” for the town in Switzerland where its held, the thought leadership of the world converges to lay the foundation for transforming the civilized planet we inhabit.

I’m sure we’ll be hearing more about Davos in the next few months, but for now you can preview this handy video Loic Le Meur shot last year of Klaus Schwab, Founder and Executive Chairman, of the World Economic Forum. From the Geneva headquarters, Schwab talks about the Annual Meeting in Davos and its different stakeholders.

Posted in conferences, Enterprise 2.0, social networking | Tagged: , , , | 2 Comments »